SDL – Response One

SDL (Service-Dominant Logic)

Respond to your colleagues in which you:

•Constructively critique their description of a situation in which they engaged in co-creation of value. Remember to provide a rationale for each of your comments.

•Identify additional strategies the marketer could have used to enhance your colleagues’ experiences. How would these strategies have improved their experiences?

1. Do respond as per the above
2. Include evidence of further new research, preferably articles from the library or google scholar. About 3 to 4 for each write-up
3. Ensure each response is different and unique