Segmentation Analysis

Topic: Marketing Planning

Prepare a marketing plan to support the beauty products organisation entering into a market in which they have no previous experience in UK Report should include: 1. A Market Analysis including size, shere and trends 2. A Segmentation Analysis giving detailed into at least 4 distinct types of customer in the market. Select one of the segments identified and progress customer marketing plan as follows 3. Develop a set of SMART marketing objectives appropriate to that particular segment 4. Make proposals for your new offering in terms of its desired Market Positioning 5. Detailed analysis and recommendations within each element of the Marketing Mix 6. Consideration of how performance will be monitored and evaluated.

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