Question description

Consider a local product that you would like to market globally. Determine the steps that you would take to analyze the cultural and psychological factors affecting adaptation.  From the second e-Activity, describe the companies you selected and analyze common themes among the companies. Determine how these characteristics will help with product adaptation.e-ActivictyGo to Interbrand’0 s Website and choose three of the top 100 Global Brands. Click on the interactive block for each of the selected companies to access more information about the brand. Clik for information on the system that Interbrand uses to rank companies.

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