Story board with supporting rational
Creating a story board for a proposed promotion
This task is set to assess students’ ability to select an appropriate promotion method to support the clients request to raise awareness and raise additional funds.
The task must be supported by a sample advert and 250 words rational explaining the choice made which should include:
1. An explanation of how the promotional mix was used to decide selection
2. Which theory supports the decision made
3. Why the particular choice was made
4. The sample to support the proposed promotion could be varied (e.g. brochure, poster, link to communication created digitally)