Order Description
Assignment brief.
Prepare a report comparing the retail strategy of two retailers (UNIQLO VS AMERICAN APPAREL) with a UK presence competing in the same market sector and segment (based on both desk research and store visits) which evaluates the retailers’ retail strategy and implementation in the light of its competitive environment.
Please include elements of Classifications of retailing, The Retail Mix, Strategic Model for Retailers, Competition, SWOT analysis and PESTLE