The Virgin Group in 2015

  1. How is WM’s competitive advantage derived?  Examine each of the primary and support elements of the Value Chain for WM. What does WM do differently from (better than) its competitors in its value chain?

    2.    Are these competitive advantages sustainable?  Explain.  What more can WM do to keep its value chain competitive position strong in the face of increasing competition?

    3.    How transferrable are WM’s advantages to its International markets?  What’s been the problem?


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