Read the attached Case Study and then respond to the case questions
given below.
In addition to using the Disney case study provided in the textbook,
research the company further to find any relevant events that have
transpired since the writing of the case study. Use the company’s website,
Internet search engines such as Google, online data services, or other
sources to locate the latest articles about the company including press
releases and current financial information. Be sure to cite all sources
according to APA guidelines

Case Questions
1. Disney has multiple product lines. Explain how well they fit with
each other.
2. Using the data in the financial tables provided in the case,
determine whether the company has been contributing to
increasing shareholder value. Report your financial calculations.
3. What are the key challenges in the leisure/entertainment
industry? How well is Disney positioned to take advantage of the
changes in the industry?
4. Looking at how Disney has grown in the past, what would you
recommend the company do to continue to grow and succeed?

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