Why we buy”/marketing course
marketing course. Requirement for the book report will be upload.
o Why did you chose this book?
o What did you find interesting about this book?
o What marketing concepts (that you learned in BUS 141/341) were
discussed in the book?
o What did you learn from the book?
o How is the book useful in helping marketers do a better job of
o How was “evidence” used in the book to support points?