To find new clients? Provide services and info to existing clients? Sell services or products? Educate your target market or your staff about your product or service? Create an online community for your target market? How much money to have to spend each month on this Internet marketing plan? Having a goal and budget in mind will make your marketing more effective. 2. Marketing Funnel: The most successful online business owners have a marketing funnel (think of it as an upside down triangle) through which they “funnel” clients. Are they at varied price points that would create a funnel effect? What plans do you have to increase your product or service line? Will those new offerings plug gaps in your marketing funnel? 3. Your Competition: Knowing and understanding where you stand among your competitors can you help you strengthen your marketing message. Do a keyword search for the terms someone might use to find your business online.

Write down the URL’s of your top 5 competitors. How popular and relevant are their sites? Does your competition offer something unique? Where are the gaps in the service or product offerings? 4. Target Market: Instead of trying to marketing to everyone (the shotgun marketing approach), find a clearly definable target market that you can easily describe and locate. Are they male or female? Where do they hang out on- and off-line? What do they read? To what groups and associations (real and virtual, personal and professional) do they belong? How much money do they make? Can they easily afford your product or service? What keywords are they using to search for businesses like yours online? 5. Solution to a Problem: The reason that someone will buy your product or hire to you to provide a service is to solve a particular problem that they have. What problems and issues plague your target market?

How does your product or service solve that problem? How does your solution differ from that of your competitors? What makes you uniquely qualified to provide the solution to their problem? 6. Branding Your Business: Your domain name can either help you be memorable or cast you into a sea of “brandless” solutions. At a minimum, you’ll want to buy both your personal name as well as the name of your business in the .com version, if it’s available. Then buy the .com versions of your product names and program names. If you use a full-featured domain registrar, you’ll be able to point and mask these domains to internal pages of your web site, or use them as stand-alone sales letter pages. You may also think of problems faced by your target market or solutions that you provide and buy domain names in the .com version of those as well.

A main reason companies use both SWOT and PESTLE is because these tools offer broad and efficient analyses of key areas of a strategic plan. SWOT is an acronym that stands for strengths, weaknesses, opportunities and threats. PESTLE has wider coverage of business and external issues, including political, economic, social, technological, legal and environmental factors. The stability and structure of a country’s government gives a basis to understand future changes in the region’s political environment. Policy at the local or federal level can differ significantly. Political power in Oman is dominated by Sultan Qaboos ibn Said Al Said who is responsible for all major decision-making and government actions. Decision-making authority rests with the Sultan with contribution from his advisors, the appointed Majlis al-Dawla and members of Oman’s leading merchant families. Succession is a key risk concern. Sultan Qaboos has dedicated himself for promoting the country’s reconstruction, economic diversification as well as continued political stability. The Sultan is a direct heir of Said bin Sultan, who had first opened relations with the United States in 1833. The Sultanate is neither political parties nor governing body, although the bicameral representative bodies provide the government with advice.

The present Sultan has no direct heir, and has not publicly selected a successor. Instead, the ruling family should generally select a new Sultan after his death. If they do not select a new ruler after three days, then they open a letter left to them by the late Sultan, containing a proposal for a new Sultan. Current Sultan of Oman, Majesty Sultan Qaboos bin Said Al Bu Said holds an unexpected amount of power. Along with his position as Sultan, he is prime minister, defence minister, finance minister, foreign affairs minister and chair of the central bank. Moreover, Qaboos has only a few family members in his cabinet and the offices they hold are considered quite powerless. His cousin Hay him for example, is minister of national legacy and culture while his uncle, Shabib is special advisor for environmental affairs. This style of control has suggestion as none of his family members have gained the necessary managerial skills to rule Oman after Qaboos death.

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