At the beginning of century, the media consisted newspapers and various periodicals and there was no radio, television and internet. In 1950s, television came to dominate the media industry and radio and newspaper were forced to rethink their approaches towards news and entertainment (Biagi, 2011). In 1962, communication satellite were developed that collects news and information around the world. It could transmit information directly and provide power to television for communicating major world events in real time. 1980s. With the use of satellite, television reported events across the world live. Various newspapers were disappeared through the competition of television news. Cable news and subscription cable television also rose in popularity with the competition of network television (Stradling, 2001). In the 90s, television and basic cable became popular. In the last of 20th century, internet media was born that links people together through their computer terminals with modems connected to telephone lines.

Through this, electronic publishing and chat rooms increased up. Along with this, it allows individuals to express their opinions freely to a large global audience. The internet includes web sites, blogs, podcasts and various other technologies for general distribution network. In this, minimal technically knowledgeable person can put his comments and views to open without expense of traditional publishing. It is also useful for advertising and promoting new products through new media (Biagi, 2011). The mobile is also an interactive media and has facility of personal messaging services. All internet services and applications exist on mobile phones. It has several unique benefits as compared to TV or the internet. It is the seventh mass medium. Mass media has great influence on American culture. Television screens and portable media players provide information through images and sounds. The influence can be seen in politics, fashion and body image and the use of legal and illegal drugs. According to media research, 98% American houses have at least one TV set and 63% has basic cable. Media convergence is the process, where several media channels come together and operate in synergy.

It is a merger of all mass media and communication outlets. Convergence is the fusion of all forms of media that results into a creation of new medium. In present, it is seen between television, radio, print and internet (Dwyer, 2009). Media convergence affects on the society and everyday life. The society is changing as per the convergence. Through this, people have graphical figure in their gadgets to deliver a mail, orally and graphically. It shrunk the distances of two places. It demands versatility in jobs of the media personnel to learn converged media technology. Media literacy is important for responsible media consumption. Through this knowledge, people can identify the positive and negative aspects of mass media that affects their everyday life (Biagi, 2011). They can use media convergence that has several new features and technology and do their work faster. With the help of this, people can communicate with others directly and send their messages and important information quickly. Media literacy is important to analyze the advantages and disadvantages of media channels and protect ourselves against demagogues. If you looking for marketing assignment help or any other topic related assignment help then you can contact us any time. Baran, S. J. & Davis, D. K. (2011). Mass Communication Theory: Foundations, Ferment, and Future. Biagi, S. (2011). Media Impact: An Introduction to Mass Media. Dwyer, T. (2009). Media Convergence. New York: McGraw-Hill International. Grabe, S., Ward, L. M., & Hyde, J. S. (2008). The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. Stradling, R. (2001). Teaching 20th-century European history. UK: Council of Europe.

A holiday trip is planned to spend some relaxing moments with family or friends being away from the daily stressed work schedule. So let’s plan for the most memorable, exciting and adventurous trip together! There are several specific requirements that you need to do homework before setting out for any trip. This would help you in setting the perfect schedule of your trip. You could make use of the timing in the perfect way and save a lot of time and money as well. Plan Your Holiday Trip Precisely! At first, you need to set the perfect destination as per the interest. The destination must be enthralling and enchanting that would help you in getting relaxed, which no other exotic location could fulfil other than the natural beauty. If you are planning a trip to Australia, then the Cairns region could be the best option. After you have fixed the destination you need to opt for the best holiday accommodation in Australia. As you have finalized Cairns region as your holiday destination, it is advised to book holiday apartments in Cairns. List out the top attractions in Cairns, this would make your trip easier and convenient.

If you are a Shopaholic, then you need to find the accommodating place near the shopping centres. You indeed need a vehicle to travel around the places for which you need the accommodation place with parking space. You can find several of options accommodation space like resort styles with pool and garden views or the style standard rooms or the budget style rooms. The resort styles rooms with pool and garden views are indeed luxurious type with high-end facilities and features. The resort style rooms are with private balconies with accessible view to the outdoor swimming pool, waterfalls and tropical trees that are not far beyond the view. Having a high budget, you can book the luxurious resort rooms that are air conditioned, private bathroom with shower, vanity and toilet. The standard rooms embed a bit lower features than the resort style rooms but are almost equivalent to the resort styles. You can also find the budget style rooms that are smaller in size and would cost you lower. You can also opt for the Cairns accommodation with the selection of the ocean view apartment. These luxurious apartments include all of the modern and eminent facilities that would make your trip most amazing and enjoyable. The main aspect of selecting the accommodation place is to configure according to your budget that you can afford. Before booking your resort for your trip, you need to go through the resort policy to avoid any inconvenience. You can further contact the resort to clear up any doubt. Email or call on phone is the best way to clear your doubt.

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