As I mentioned before the blog-break, I had to deal with some cheaters in my class at the end of last term. I am clearly not the only one. In my large intro classes, if the cheating is unambiguous, I give the cheaters a zero on the relevant exam or assignment and I make them sit in the front row for all subsequent exams. When I detected cheating on the final exam of my recent class, I had to check my syllabus to see if I even dealt with this issue in this particular class. So I gave the cheaters a zero on the final exam because that’s what I said I would do in these circumstances, and I filled out the university’s form to report scholarly misconduct. The cheaters in my recent class had otherwise done OK in the course, so they passed, but their course grades were much lower than they might otherwise have been without a zero on the final exam.

One of these students, who, after briefly trying the “We studied together” excuse, admitted to cheating on the exam, has been sending me repeated e-mails begging me to give him a higher grade because he may lose a scholarship. I have not always filled out official reports of misconduct, preferring instead to deal with cheating situations on my own. I believed the rumors that it wasn’t worth it to file a report, that doing this would lead to all sorts of confrontational unpleasantness and probably result in the punishment being overturned. Now I fill out the forms. I think this is the fairest way to proceed because it is systematic, is more clear-cut in terms of informing the student of their rights, and allows the university to detect repeat offenders. In most cases, nothing further happens unless the student wants to appeal the consequences meted out by the professor, although additional steps are taken to deal with repeat offenders. These additional steps are out of the hands of individual faculty and are taken care of by administrators who are better equipped to handle such things.

Discussed the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer. Used student’s workplace, a company he/she would like to work for, or an entrepreneurial vision and applied the concepts of the customer value proposition and relationship marketing to their operations. Introduced who the company, or business idea is and what they do. Provided examples that demonstrate how the company uses these concepts successfully. Answered: Are there any ways they can improve in these areas? Determined how student’s own personal brand links to the organization’s customer value proposition. Discussed ways student can integrate a customer value proposition and use relationship marketing to position yourself the best. Shared examples to illustrate student’s thoughts and reasoning. Cited a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library. The paper is 1,050 words in length. The tone is appropriate to the content and assignment.

The introduction provides a sufficient background on the topic and previews major points. Paragraph transitions are present, logical, and maintain the flow throughout the paper. The conclusion is logical, flows from the body of the paper, and reviews the major points. The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. What is relationship marketing and why is it important? The Marketing Plan: What is Marketing? Watch the “The Marketing Plan: What is Marketing?” video. Discuss your perceptions in class/online forum. Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree.

You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer. Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning. Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library. Format your assignment according to the APA guidelines. Upload your paper to WritePoint powered by Grammarly. Review the grammar, usage and spelling suggestions provided by the automated program. Make the necessary changes to your final paper.

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