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Consumer B liked the deal of the price matching for 30 days plus another 10% of the total sale back at Circuit City. Also, the there was a camera with all the features that Consumer B was looking for. Since Consumer A is only a college student, she paid for her camera by cash. Consumer B, being older with a steadier job with many more bills to pay, purchased his camera by credit card. Both consumers are relatively satisfied with their cameras. Consumer A uses her camera to take pictures of her friends, while Consumer B uses his camera frequently, taking many pictures of his newborn to send to ecstatic relatives. I would classify these two consumers as typical consumers. They both went through the five stages of buyer decision. Both recognized a type of need for a camera, Consumer A for pleasure while Consumer B wanted to capture the memories of his newborn baby.
After recognizing their needs, they both began doing research on different cameras, by looking online, asking their friends and family members and going to try the cameras out themselves. While doing research, both consumers were comparing the different brands. When the time came to purchase, they both went to different stores and looked at the different selections. I find that having a well-trusted name is important to the manufacturer. As they say, “if it’s not broken, don’t fix it.” Also, I find that having the products on sale drive consumers to buy that certain product instead of a competitor’s product. Also, I find that Circuit City’s 30-day price match draws many consumers to the store. What I find that the retailers are doing wrong, was that sometimes they lack the broad selection of different stores. All free sample term papers and college term paper examples on Consumer Behavior topics are plagiarized and cannot be fully used in your high school, college or university education. 12/page you can get 100% custom written papers online. We work with experienced PhD. Master’s freelance writers to help you with writing any papers in any discipline! High quality and 100% non-plagiarized term papers guaranteed!