Bussiness strategy

BPCL looks forward to a marketing plan for the above two goals. Marketing plan has to have detailed strategy encompassing all aspects of marketing like customer profiling, market segmentation, product portfolio etc. The plan should suggest method of making an appropriate product basket for a customer base in various market segments. Needless to say, the plan has to be in synch with the market realities, current and emerging, and is expected to contain details of system, structure and network related activities, keeping in mind the overall Business model of ‘Beyond LPG

http://prerana.nitie.net/casepdf/launchpad.pdf

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