Competency 309.2.4: Cultural Sensitivity – The graduate demonstrates sensitivity to cultural differences that impact business practice in foreign markets.

Objective 309.2.4-05: Describe how specified multicultural issues may impact the marketing approach for given products in a given market.

Objective 309.2.4-06: Explain how cross-cultural communication issues affect marketing strategies.

Objective 309.2.4-07: Evaluate the impact of specified cross-cultural ethical differences on marketing strategies.

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