explain the problem, write formulas for( Budget Spent, Total Reached, Total Redeemed and Total Exposures), draw required graphs and why it is a MIX problem?

Write a report for example 3.4:
The report content should be as follows:
First, Objective: Summarize the goal of the problem.
Second, Discussion: explain the problem, write formulas for( Budget Spent, Total Reached, Total Redeemed and Total Exposures), draw required graphs and why it is a MIX problem
Third, Conclusion: Summarize the overall problem and the solution in figure 3.7.
All the information you need is available in the files. However, you must write the report in your way and words. DO NOT COPY FROM THE BOOK.
The files organized as follows:
3.4, 3.4-1, 3.4-2 and on and on..