grwoth methods – mergers and acquisition in hospitality industry
you will have to conduct research on the topic to complete the assignment which should show a rational, reflective, critical evaluation of the concept.

the report should be divided into three headings.
1. introduction. it will contain the indentification of the topic

2. main body will contain indication, application to companies, advantages, disadvantages keeping the decision maker/owner/management in mind.

3. conclusion. reach conclusion to the usefulness.
make the report given the brief overview of the case study of the merger of BRITISH AIRWAYS AND IBERIA and AMERICAN AIRLINES and US AIRWAYS

You can use following referrences and also can add more referrences if you want.

Wheelen, T. L. & Hunger, D. J. (2010) Concepts in Strategic Management and Business Policy. 12th ed. Reading, Ma.: Addison-

Lynch, R. (2009) Strategic management. 5th ed. Harlow: Prentice Hall

Johnson, G., Scholes, K. and Whittington D. (2011) Exploring Corporate Strategy. 9th ed. Harlow: Prentice Hall.

Porter, M. (2004) Competitive Advantage.New ed. New York: Free Press.

Harrison, S. & Enz, A. (2005) Hospitality Strategic Management Concepts and Cases New Jersey: John Wiley and Sons ((2010) 2nd ed. is available as an e-book)
Glaesser, D. (2006) Crisis Management in the Tourism Industry. 2nd ed. Oxford: Butterworth-Heinemann (Also available as an e-book)

Deming, W. Edwards. (2000) Out of the Crisis. Cambridge Ma.: MIT Press
Foley, M., Maxwell, G. & Lennon, J. eds. (1997) Hospitality, Tourism and Leisure Management: Issues in strategy and culture. London: Cassell

Huff, Anne S., Floyd, Steven W., Sherman, Hugh D., and Terjesen, Siri, (2008) Strategic Management: Logic and Action. New Jersey, John Wiley and Sons.


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