McDonald’s claims that most consumers would prefer to have their coffee too hot rather than not hot enough. After all, if it’s too hot, they can always wait a minute before drinking it. Suppose this is true. How does it affect McDonald’s responsibilities? Given that McDonald’s serves millions of cups of coffee every week, how important are a few hundred complaints about its coffee being too hot?

Should juries be permitted to award punitive damages in product liability cases? If so, should there be a limit to what they can award? Is it right for a jury to award punitive damages against one company in order to send a message to a whole industry?

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