So what’s your unique selling point? What’s memorable and unique about your company? Follow these five quick and easy steps and find out. Stop putting your business at risk. Put an end to getting lost in the crowd. Gain the advantage as a new business start-up by standing out in the mind of your customers. Discover your USP today. You’ll be glad you did! My client is having the hardest time finding her unique selling point (proposition). It’s so difficult these days, to find that one thing that makes her product or service different and stand out above the rest. She’s not alone. Many new business owners are suffering from the results of not having a unique selling point. They’re getting lost in the crowd and dying a slow death because they aren’t able to attract enough customers to support their business. If you’re like most new business owners, you don’t have money to waste on expensive marketing campaigns, guessing on how to capture your market share or customer’s attention.

Without a doubt: You need a unique selling position. And you need it quick! To determine her USP, these are the steps my client took. It worked for her and will for you, too. Stop getting lost in the crowd. Follow these five steps to determine your unique selling point (proposition). Step 1: Take out a piece of paper. Next, make a list of the features and benefits that are unique about your product or service. Then do a Google search and compare your features and benefits list with your direct competitors. Draw a circle around the benefits and features that set you apart. Step 2: Thinking from your customer’s perspective, decide what emotional need is being specifically met by your product or service. Add this to your list. Step 3: Write down anything about your product or service that your competitors cannot easily imitate. Put a star beside anything that cannot be easily duplicated by your competitors.

Step 4: Combining words from steps 1-3, write down phrases about your unique product or service that are clear and concise. Write them in such a way that they can be easily understood by your customers and communicated to them. Step 5: Construct a memorable USP statement by answering your customer’s primary question about your product or service, “What’s in it for me?”State it as a benefit to the customer, and make it to the point. Domino’s Pizza: We deliver in 30-minutes or you get it free. Target: Expect more. Pay less. U.S. Peace Corp: The toughest job you’ll ever love. So what’s your USP? What’s memorable and unique about your company? Do what my client did by following these five quick and easy steps and find out. Stop putting undo stress on your business. Stop getting lost in the crowd. Gain the advantage by standing out in the mind of your customers. Discover your unique selling point today. You’ll be glad you did!

By contrast, in a scientific paper you are required to defend your statement more concretely by noting data such as slurred speech, awkward gait, and a lampshade being worn as a hat. Additionally, you must also demonstrate how (according to previous studies) these outward behaviors are consistent with being intoxicated, particularly if they appear in conjunction with one another. To phrase this a different way, you must convey to your readers exactly how you moved from point A (was your hypothesis supported?) to point B (yes or no). You need to consider these exceptions and divergences so that you are able to sufficiently qualify your conclusions. For obvious reasons, your readers will question your reliability if you (deliberately or accidentally) overlook a significant piece of data that doesn’t cohere with your perspective on what transpired. In a more philosophical sense, once you have ignored evidence that contradicts your claims, you are no longer engaging in the scientific method.

The inclination to “tidy up” an experiment is frequently compelling, but if you succumb to it, you are no longer doing good science. Occasionally after you have performed a study or experiment, you become cognizant that some components of the methods you employed to test your hypothesis were flawed. In that case, it is acceptable to observe that if you had the opportunity to conduct your test again, you would potentially alter the design in this or that particular way to avoid such and such a problem. For example, if your hypothesis addressed changes in solubility at different temperatures, then attempt to determine what you can rationally say about the process of solubility. This component of the Discussion section is another location where you need to ensure that you are not overreaching. Again, nothing you have discovered in one study would permit you to claim that you now “know” something, or that something is not “accurate” or that the procedure “proved” a given scientific principle or rule. Be cautious before you embark on such stipulations, as they are often falsifiable.

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