Assignment 1: Discussion—Information Gathering and Ethics in Marketing

Using the Argosy University online library resources or the Internet, research and read two articles on information gathering and ethics in marketing.

Respond to the following question:

  • What ethical dilemmas do marketing professionals face in gathering information on customer bases through smartphones and social media?

Reference that can be used: Pohl, M. (2010). Three little pigs of deceptive advertising. Pharmaceutical Executive, 30(9), 30, 32. (ProQuest document ID:
757065267) Retrieved from

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