INNATE AND ACQUIRED NEEDS: ETHICS AND PROMOTIONAL MESSAGING

Innate and Acquired Needs: Ethics and Promotional Messaging

Consumers have innate and acquired needs. Provide examples of each need and show how the same purchase may fulfill those needs independently or collectively. What ethical issues are related to the statement “Marketers do not create needs; needs preexist marketers”? Do marketing efforts change needs? Why or why not?

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