MBA 6271 – Discuss the ways health care providers can define the market
Discuss the ways health care providers can define the market they want to serve. Consider the following: How are ambulatory surgical centers, imaging centers, office-based surgery, and office-based imaging defining the market physicians wish to serve?
How is social media (Facebook, Twitter, LinkedIn, blogs, et cetera) or other technology changing the way health-related organizations market their services? Select several examples, and discuss how they are similar or different