P&G’s traditional products
1. Are P&G’s traditional products normal goods? Alternatively, are they inferior goods? What is the effect of the decrease in the purchasing power of middle-income families on the demand for P&G’s traditional products?

2. The articles notes the “Gini index.” What is the Gini index? What is the effect of an increase in the Gini index on P&G’s product strategy (i.e., the types of products it chooses to sell)?

3. What is the effect of the introduction of razor blades targeted to low-income families on the demand for P&G’s high-end blades targeted to high-income consumers?

1. Are P&G’s traditional products normal goods? Alternatively, are they inferior goods? What is the effect of the decrease in the purchasing power of middle-income families on the demand for P&G’s traditional products?

2. The articles notes the “Gini index.” What is the Gini index? What is the effect of an increase in the Gini index on P&G’s product strategy (i.e., the types of products it chooses to sell)?

3. What is the effect of the introduction of razor blades targeted to low-income families on the demand for P&G’s high-end blades targeted to high-income consumers?

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