Practical Article Marketing Tips – How to Create Powerful Ebooks With Your Article Content

1. Expand each article based on one tip

Take each of the 7 tips in your article and turn each tip into an article. Then you are going to take those articles and expand it into a chapter. 

Instead of a 300 to 500 word article, you may want 1,000, 1,500 words, 2,000 words. Here’s  how  you take a 50-word tip and turn it into a chapter. You basically do what I call a “brain/heart dump.” That means everything you know about something, everything you feel about something, everything you’ve experienced about something, boom, you’re going to pour it into that chapter.

Use testimonials, use case studies, use examples. Use a quote that fits into what you’re talking about and then explain that quote;  how  it applies for your particular situation, your particular topic and your particular niche.

You’re basically beefing up your content. Hear me on this, when I say beefing up your content, I don’t mean fluffing it up. I don’t mean filling it up with fluff. I don’t mean doing things like – I think it was ninth grade and I had a report due that required a certain amount of words, and what I did was every time I cited a year, instead of like 1972, I spelled out the phrase and somehow Mr. Ivy, my Civics teacher, didn’t quite approve of that.

I’m not talking about putting fluff in there. I’m talking about adding additional good quality content

2. Use your original 7 tips article as an  introduction /overview

Guess what? What else goes into a book typically is an  introduction  and the conclusion. You already have your  introduction . Guess what your  introduction  is? Your 7 tips article. That 300 to 500-word article is already the  introduction , maybe with a few other words added before and after, and boom, there you go.

You’ve got your  introduction . You’ve got your seven chapters.

3. DO NOT  write  a conclusion

Never, ever, ever write a conclusion. Toss out what you learned in journalism or English class, because in my e-books I never have a conclusion. I have an invitation section. I marked that section Invitation and then I invite people to continue further with me and continue education either through something that’s free, like coming to a teleseminar or downloading a recording of a teleseminar, an audio replay, or to further invest with me.

That’s one of the rules for all of my students. In everything that you put out there, always have a way for them to further invest with you or further continue with you in some way or both. I formally turned that into an Invitation section in an e-book. Boom. Three steps, you’ve got an e-book.