1. Expand each article based on one tip
Take each of the 7 tips in your article and turn each tip into an article. Then you are going to take those articles and expand it into a chapter.
Instead of a 300 to 500 word article, you may want 1,000, 1,500 words, 2,000 words. Here’s
Use testimonials, use case studies, use examples. Use a quote that fits into what you’re talking about and then explain that quote;
You’re basically beefing up your content. Hear me on this, when I say beefing up your content, I don’t mean fluffing it up. I don’t mean filling it up with fluff. I don’t mean doing things like – I think it was ninth grade and I had a report due that required a certain amount of words, and what I did was every time I cited a year, instead of like 1972, I spelled out the phrase and somehow Mr. Ivy, my Civics teacher, didn’t quite approve of that.
I’m not talking about putting fluff in there. I’m talking about adding additional good quality content
2. Use your original 7 tips article as an
Guess what? What else goes into a book typically is an
You’ve got your
3. DO NOT
Never, ever, ever write a conclusion. Toss out what you learned in journalism or English class, because in my e-books I never have a conclusion. I have an invitation section. I marked that section Invitation and then I invite people to continue further with me and continue education either through something that’s free, like coming to a teleseminar or downloading a recording of a teleseminar, an audio replay, or to further invest with me.
That’s one of the rules for all of my students. In everything that you put out there, always have a way for them to further invest with you or further continue with you in some way or both. I formally turned that into an Invitation section in an e-book. Boom. Three steps, you’ve got an e-book.