Identify CRISIS PR or BRAND PR•  Why is it interesting to you?•  This section 1-2 pages


•  Find an article from a scholarly PR journal (2010-present;20~25  pages)

•  Article must deal with the specific Type or Function of PR you found interesting

•  Detail how and/or what significance the article added to the “Field of PR”

•  Detail how and /or what significance the article added to “Your specific focus”

•  Add your professional opinion/assessment of the article

•  Article helpful? In what way? If not, why not? Was the article well written? Would you recommend the article to other practitioners/academics? If so, why? •  This section 2-3 pages

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