Assignment/Situation: Reflective Summary: Review and reflect on the The Importance Of Customer Loyalty Discussion

Board. Based on your review and reflection of new learnings in this course, write at least 400–600 words on the
• What have you learned from others’ responses?
• What were the most compelling points from the interaction with your fellow students?
• How did participating in this discussion help in your understanding of the Discussion Board task?
• What approaches could have yielded additional valuable information in the students’ networking?
• What is still unclear after the discussion with your classmates that needs to be clarified?
The online social networking industry is growing rapidly with a variety of both personal and business oriented
applications emerging tapping into the global marketplace. There are also many niche applications popping up, such as
those targeting a specific geographic region, industry, or customer group.

The vice president of your company recently approached you with a new social networking Web site that the research
and development department designed. He explains that the company is extremely excited about the possibility of
entering the industry and taking advantage of the growing demand for social networking. Your company has extensive  technical experience and the ability to build most any feature into the Web site, but the team is unsure of what  strategic direction to take when marketing the new Web site. For instance, should your company focus on a specific
niche or keep the Web site more mainstream? Additionally, they would like to know the features, pricing, and marking  strategy that would best support the new Web site.

Given your background and management expertise, your company would like to offer you a bonus for helping the company  implement a strategic plan to get the new Web site off the ground. The vice president explains that to receive the
bonus, you will have to present a plan of action to the board of directors to obtain funding to launch the new  product.



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