I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the “buy now” button, and one finger poised, ready to request a refund. 39 a month, and I could cancel at any time. Plus, if it was really bad, I could ask for a refund anytime within the first 30 days. I clicked the “buy now” button and started the process. What I Didn’t Like About This Sales Letter Course Let me clarify something before I tell you what I didn’t like. This is a correspondence course. The lessons are mailed to you (along with a nice binder to keep them in). You complete the lessons and return them via mail or email. It is a self-paced course, but it is also instructor led to a certain extent. Really, there was only one thing I didn’t like about this sales letter writing course, and it is a sheer matter of personal choice. My only concern was that you get little feedback about your assignments throughout the course. What happens is this. You complete the first section of the course and the initial assignment.

Your assignment is thoroughly reviewed and mailed back to you. I was really impressed with the amount of time my instructor spent reviewing my assignment and the comments he gave. The instructors move quickly, so you get feedback within a couple weeks. Then you complete the rest of the course on your own. You don’t mail in any of your other assignments to have them reviewed until the end of the course. In the process of completing the other assignments, you’re actually writing your sales letter in different sections. Then, when you’re finished, you mail (or email) the final assignment in to be reviewed. Now, I do need to clarify that there is a student services department and a forum where you can ask general questions and what not. But they do not give feedback on your sales letter writing assignments. What I Did Like About the Course What I did like FAR outweighs what I didn’t like.

I’ve always said the best way to learn is through a combination of examples and practice. The course is professionally written and gives you lots of both… examples and practice elements. It was easy to follow and laid out in an organized manner. The sections weren’t very long and could be completed in a fairly short amount of time. Important to me because I have a copywriting agency to run! The course is set up for newbies, but – even though I’ve been writing copy for two decades – it was still interesting to me. While I may have known a lot of the information in the course, I needed to study how that information applied specifically to sales letter writing. I was truly impressed at the quality of information (including many insider secrets you usually only get from having years of experience in the business). Every lesson had something that made me think, and all the lessons flowed logically as I went through the entire course. Michael Masterson’s course is published by AWAI (the American Writers & Artists Institute).

In addition to the course, they offer a wide range of “job placement” opportunities in the way of forums, databases and conferences. So, in addition to learning to write sales letters, you also get help finding assignments once you’ve graduated. That’s a BIG plus for those just starting out or those who are new to direct mail. Lastly, as I mentioned before, when you do get feedback from your instructor, it is helpful, thorough, detailed and insightful. Your assignments are not just skimmed and topped with a short “great job!” and returned to you. The ideas and suggestions the instructors make truly are helpful. Do I recommend it? But only if you’re serious about becoming a copywriter or enhancing your skills as a copywriter. This is not recommended for people who aren’t dedicated to becoming the best. It will take some work to complete. I’ve enjoyed taking the course and learning how to apply different skills and talents to writing sales letters. Most of all, though, it’s been profitable because it will lead to a whole new world of copywriting projects!

To delve deeper Chase Card Services is one of the largest credit card issuers in the United States. The firm offers a wide variety of general purpose cards to satisfy the needs of individual consumers, small businesses and partner organizations. The customer care unit (collections unit) started in the the late 20th century with the upcoming of credit cards. So, understandably there would have to be a credit card service and collections unit. The community that I chose to investigate is the health community. There is a heath clinic that I go to to observe and as I looked around the clinic and the community around it i noticed a lot of senior citizens, along with old stores, old cars. The area around the clinic is basically an town that has been around for years. There are many clinics around the town of North Port and I got into the health community by my mom and aunt. My aunt owns the clinic in North Port as a registered Physical Therapist along my uncle who is the same. My aunt used to be a nurse just like my mom and my aunt decided to move on to become a PT. Guitar Center spread through out the entire nation, having over 200 stores, its the biggest music retailer in the entire country. People from all over the world shop there, and can count on the company for any musical needs they need! They also have a sister store that sells woodwind and brass instruments so Guitar Center is over all just the place anyone and everyone can go to for their musical needs! Its still growing as a company, and making improvements all the time! My discourse community is a comedy club but they aren’t really a big group, let alone an official organization.

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