Review of the strategic issues presented in the case.

• Application of the Pearce and Robinson Strategic Management Model (Exhibit 1.4) with its 11 steps as described in the text. (Copy of model attached.)
Ensure you apply the Strategic Management Model to both Coca-Cola and Pepsi-Cola.

• Analysis of the case from the theoretical framework of at least two of the articles discussed in the course. [Select primary sources; do NOT choose wikipedia and similar secondary sources for this part of the assignment.]

• Discussion of implications of the case for middle managers.


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