Social leadership by Friedman Peter article review

Traditional leadership has been implemented in different organizations and sectors for a long period of time. However, several shortcomings have been noted with the mode of authority that comes with the leadership style. The leadership focuses on a chain of command that is vertically structured. Friedman in his article “Social Leadership” strongly feels that vertically structured leadership is not as effective as that which empowers individuals and embraces horizontal communication. In strengthening his arguments, Friedman highlights the concepts of social media framework in leadership. The framework concentrates on providing a hierarchical model that assists leaders to provide guidance rather than give instructions. The article further goes ahead and provides the main components of social media framework which are: culture, brand participation and marketing integration. Culture in leadership according to the article requires a leader to provide a specific model of communication and interpreting various values and aspirations with the levels of authority, thus ensuring that the leaders and support team members understand their duties and responsibilities. Brand participation closely follows and at this stage the leaders are expected to build dialogues and relationships among the group. Further, marketing integration assist the already set leadership goal and groups to integrate or to connect through developing common organizational goals and values. All these three leadership components in social media framework are based on trust. Meaning that, the leader believes that the team will work well when empowered and encouraging relationships will provide informed decisions, authenticity and transparency.
With that analysis, Friedman argument on this wide topic on leadership is quite varied. This is because he further supports his idea on social media framework in leadership using the two common strengths of good leadership. He states that social media assists in encouraging team work which is basically management and group empowerment which goes hand in hand with group motivation. However, even though the article is well written and argued out, improvements can be made by adding more support information on benefits of the social media framework leadership.

Friedman, P. (2013). Social Leadership. Business and Economics-Management, Education. Executive Excellence Publishing, United States

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