Answer questions 1 2 3 4 5 6
Question one: what is a good apple based on the following perspectives?
a) Grower/farmer,
b) Retailer
c) Consumer/buyer
From the above mentioned variables that determine the meaning of a good apple, it’s clear that the grower and the retailer share all characteristics. Other than weight, the buyers also share the same characteristics with the grower and the retailer. Consequently, it can be said that a good apple has the following characteristics;
i. Taste
ii. Shape
iii. Color
iv. Age.
Question two.
a) In my daily trip to school or work, the variability in my arrival time can be describe as;
i. Early arrival
ii. Late arrival
iii. Arrival on time.
b) Factors within my control
c) Factors outside my control
Problem with the car
Family problems
d) Ways of reducing the variability in my travel process
Sleep- setting an alarm bell to wake me up on time and sleeping early.
Breakfast- take shorter time to eat my breakfast, avoid cooking in the morning and go for readymade breakfast so as to safe time.
Car trouble- have the care serviced regularly.
Question three
a) Performance variable
The number of spoiled food shipments scale
1, 3,7,10
Interval scale
b) Measurement scale
Vegetable /fruits (produce)
Storage time interval scale
Temperature interval
Conditions /health of the produce ordinal i.e. excellent/ good/ bad
Question four
Advantages of a focus group
The first main advantage of a focus group is that it involves using a moderator who intervenes every now and then to ensure that the discussion is on the right track and ensure that all participants are involved. Unlike other methods of gathering data, a focus group ensures that the group members interact with one another therefore enriching each other with new ideas. The method is also unique in that it’s flexible where the moderator can change the topic of discussion from time to time to ensure that he gets the best response. Compared to other methods, focus groups are advantageous in that enable the moderator to use non verbal behaviors as part of the research. This is done by observing the facial expression of the group members. All group members are always under keen observation by the moderator and this increases the level of participation by all the members. Focus groups ensure that information is provided more quickly compared to when the group members would be interviewed separately. Most data collection techniques are difficult for lay people to understand but this is not the case with focus groups where the results are very simple to understand.


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