1. You are considering the purchase of a rival corporation. The owner of the rival firm and you have had limited contact over the years except at events such as trade shows and being board members of a trade association. In class you have learned that to have good results, there must be a cultural fit between your firm and the firm being considered for acquisition.

A. Outline a plan to assess the culture of the rival firm. Hint: Look at the basics of culture in module 3 for help.

B. What type of culture would be ideal to find in the other firm? Why?

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