The Travel Habits by John Schwieterman
With the new generation of technology reliability the travel industry is changing significantly. Digital natives can be said to be the key influence of these changes because they influence change to the key areas in the travel industry. Just like in many other fields, planning is wide spread in the travelling industry but recently the earlier adopted strategies have to be revised to cater for changing customer preferences. The article by Joseph Schwieterman “The Travel Habits” clearly urges the major reason of the immerse changes in the travel industry is digital technology. He states that digital technology has influenced clients and companies to pay attention to digital technology when evaluating a transport company. Teens, youth and other young adults find it more satisfying to use commercial or public transport. They currently tend to overlook the fact that public transport may be inconveniencing and expensive.
The article illustrates the increased acceptance of public transport to private cars where one has to drive him or her self. Using Ostrosky a 33 year old lady from Chicago, the author proves to us that some people who are relatively young currently prefer commercial transport. The young lady Ostrosky from this article states that; she does not envy having a car because commercial travel serves her quite well. Automobile travel gives an opportunity to just seat, relax and use a digital device; a person does not have to pay so much attention to the slow travel period that scholars’ call dead time. The number of youth owning cars in United States has declined since 2009. The article future states that automobile travel is currently changing its face; initially people who used automobile and not their cars were seen as poor and less educated or simply people of a lower class. He supports this states using Ostrosky, who lives in a reasonable good neighborhood and has access to several electronic devices, meaning that she could easily own a car but from the story she does not want to own one.
There are many reasons as to why people prefer to use automobile travel rather than private car travel in most developed countries. Schwieterman’s article clearly links this change to change in the social economic sector where teens or youth dictate the market of most items today. Young people are actually the majority clients in most industries today and their opinion has serious effect on the stability of any industry. To the young people image among peers and social relations are quite essential, this is why the social websites are spreading quite facts. This is the same idea that is spreading in the travel industry where the youth prefer to use public transport to ensure they are socializing or using a social garget as they travel considering they do not have to drive. Since most social gargets today and socializing in general in strongly technology based the youth find themselves using ipods, iphones, laptops and other gargets as they wait at bus stops or as they travel thus making the travel time insignificant.
The article leaves no doubt that the travel industry is changing and so is the idea of a public place. Initially scholars argue that a public place commands some one to strive and fit in and even relate to those around you. But with the increased technological gargets the idea of a public place has changed because one can engage in several personal activities without minding to relate with those around him or her. Even in a public place a person can engage in private texting using a phone, browse personal recipes, check out photos and even play a computerized game. Public places can now be viewed differently because it is still possible for someone to be him or herself even in public thus further eliminating the weaknesses earlier experienced in public transports as stated by Schwieterman with the help of different related research data to provide facts.
The article is quite objective and relies strongly on facts and proper research in ensuring correct argument is made. The author uses quantitative research from different scholars and research institute such as DePaul University Chaddick Institute and Federal Highway Administration to prove that digital technology has influenced automobile industry especially in the metropolitan areas. Due to the fact that automobile or public transport is a diverse industry that influences the economic, social and political aspects of a region, it is essential to ensure proper planning is done to guard its stability.
By the end of last year travelers number increased by 23% in a mode of transport that is considered much slower than flying or driving, daily departures and usage of Amtrak to book ticket also significantly increased, creating competitive advantage in the industry. Proper planning is now an issue that should be considered to maintain the high sale volumes. It is worth noting that digital technology has truly contributed to the rise of automobile or public transport as clearly discussed by Schwieterman’s but it is not the only factor. Therefore continuous research and innovation are necessary in ensuring continuous growth. Bottom line, “The Travel Habits” article by Schwieterman’ is an informative article that discusses a sensitive topic that relates to real life situations. The article is clear and quite objective with the author using both qualitative and quantitative data to express his argument. However, it can further be improved by discussing a few other aspects that have influenced growth the automobile industry and what plans can be made to maintain stable growth.
Roy, Ananya, Post-Liberalism: On the Ethico-Politics of Planning, Planning Theory, vol. 7, 2008
Schwieterman Joseph . The Travel Habits The Magazine of the American Planning association. 2011