1997, Apple, Inc., supported its “Think Different” marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Find a copy of this commercial, also known as the “Crazy Ones” commercial, on the Internet and watch it.

Choose one or two individuals from the list below for your Learning Team Week 2 assignment: Think Different.  Martin Luther King Jr, Muhamad Ali, Jim Henson

Are there defining characteristics shared among all or most of the individuals?

Why did Apple choose these individuals to appear in this advertisement?

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