What cultural factors must U.S. sports franchises overcome to increase popularity abroad? Why?

Sports are very important part of the culture of the United States. When planning to expend a U.S franchise overseas, you must think of the factors of local cultures. To be able to attract new athletes, you must understand the cultural differences of their countries. You have to study their culture habits in their country which includes social structures, religion, manners, customs, values, attitudes, language, and personal communication.

How can franchises ensure its products are appropriate for international markets?

By making sure that their brand gives a professional image and keeps the message of their franchise positive so adults and kids alike can watch the product and be entertained without religion and politics being questioned. One of the best sports at this is soccer. Soccer relates to almost all countries because it doesn’t take much to play it. Professionally you will have to have equipment but just recreationally all you need is a ball and yourself. Soccer does not mix religion and politics with their sport. If franchises make sure that their professional image is repeated across the board then there should be no problems in the international market.

Should governments protect When a country engages in international trade, it opens up its market to foreign goods and as such increases the numbers of goods consumers have to choose from, and because of increased competition, it forces prices of commodities to be more competitive. The United States in particular faces this challenge and this paper will examine if the United States should impose trade heavy trade tariffs to protect its industry.

Heavy Trade tariffs add to the cost of imports depending on the kid of trade laws the United States chooses to enact. These trade laws are often made to protect developing industries otherwise known as “infant Industries”. However, advanced economies such as the United States still use them. Below are reasons and possible outcomes if and when the United States uses these trade laws.
1. To Protect Consumers.
When the US government feels a particular commodity is potentially harmuful to consumers, it will choose to impose tariffs that will discourage its importation. In this case the government protects its population.

2. To Protect Domestic Employment.
With increased competition from cheaper imports, domestic industries may be threatened as companies may decide to shift production abroad to reduce costs. This would translate to higher unemployment figures.

3. National Security.
There are industries that are considered to be strategically important, for example those that support National security. These industries are crucial to the state and they often enjoy significant protection. Such include the defense industry (security).

In conclusion, tariffs on imports have many advantages, but in the long run consumers find it more expensive to purchase certain goods. The US government should not apply these tariffs only if necessary when the security of the nation is threatened.


Edward, S. K. (1996). American Trade Policy: 1923-1995.

Investopedia. (2011, June 8)

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