his is a research dissertation about researching and analyzing what is the Chinese student attitudes and decision making process of choosing and university of the UK.
The main research question is the same as above, and the following questions are :
why are Chinese students choosing an UK university? (explain the culture of study overseas of Chinese students)
what is the Chinese consumer behaviors? (doing the research through consumer behaviors theories)
How Chinese families select overseas university? (point out the factors that influence the decision of choosing an university, such as country, brand awareness, news ranking, safety, student body demographics and the cost and financial.)
This research is doing secondary research only.
The literature review can be buyer behaviors of service products, Chinese students choose UK university and compare postgraduate and undergraduate students.