Why is it important to inform the external publics of significant events within the organization? What is your organization’s relationship with the local, regional, national, and global media? What are some tools/techniques used to inform, influence, and motivate external publics? What are the ramifications of ineffective communications to the external publics?

Why is it important to inform the external publics of significant events within the organization? What is your organization’s relationship with the local, regional, national, and global media? What are some tools/techniques used to inform, influence, and motivate external publics? What are the ramifications of ineffective communications to the external publics?

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