Research A Company You Like, And Suggest New And Creative Marketing Strategies To The Company
Suggested Research Report Format:
You can select the company you want to research;
You need to submit a research proposal by March 11th that includes:
Research paper will be no more than 5 pages, including references; 12-point font; double-
spaced; Images, charts, maps, graphs, etc. should be placed in appendices (these should
be in addition to the 10 written pages).
A. Current Situation
B. Analysis of Strategic Factors
Situational Analysis (SWOT)
C. Marketing Strategy
Resources for Research
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