Marketing Paper-Case on AIRBUS A-3XX


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AIRBUS A-3XX

 The following questions are based on the HBS Case on AIRBUS A-3XX. 

(a) What is the central problem facing AIRBUS management? EXPLAIN your answer in detail.

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(b) Identify and explain in SUBSTANTIVE DETAIL the PROS and CONS for and against the launch of the AIRBUS A-3XX?

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PROS FOR LAUNCHING AIRBUS A-3XX CONS FOR LAUNCHING AIRBUS A-3XX
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(c) The 3 major various constituents of AIRBUS A-3XX include Airlines, Airports, and Passengers. Identify the many concerns each of these 3 constituents might have, which influence the launch of the AIRBUS A-3XX?

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CONCERNS OF AIRLINES
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CONCERNS OF AIRPORTS
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CONCERNS OF PASSENGERS
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(d) Even if you recommended AGAINST the launch of AIRBUS A-3XX, identify and discuss each of the following:

(i) What TARGET MARKET do you suggest that AIRBUS should pursue for the A-3XX?  EXPLAIN your answer in detail.

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(ii) What PRODUCT STRATEGY do you suggest that AIRBUS should use for the A-3XX? EXPLAIN your answer in detail.

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(iii) What PROMOTION STRATEGY do you suggest that AIRBUS should use for the A-3XX?  EXPLAIN your answer in detail.

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(iv) What PRICING STRATEGY do you suggest that AIRBUS should use for the A-3XX?  EXPLAIN your answer in detail.

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(v) What DISTRIBUTION STRATEGY do you suggest that AIRBUS should use for the A-3XX? EXPLAIN your answer in detail.

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