EXPORT PLANNING REPORT
choosing an Australian Roasted Coffee Company/Producer (see) – preferably small to medium sized company, that may or may not already be exporting. Imagine that this company is interested in exporting one of its Coffee products (or a specific product line) to a new export market – Japan. Your task is to act as this company’s export consultant.
can’t be already exported to Japan
– what competitive advantage
– suitable and adequate resources
– clear strategy and commitment